PROFESSIONAL SEMINAR
Hotel Nikko Jakarta | Diamond 1
27 May 2009 | 09.30 – 17.00

Welcome Remarks
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Coordinator, MM Communication – Trisakti University

Opening Remarks
Prof. Dr. Thoby Mutis - Rector, Trisakti University
Muslim Basya, MBA - Chairman, PERHUMAS
Dr. A. Fuad Afdhal - Chairman, APPRI - National Chair IPRA Indonesia

KEYNOTE SPEECH
Surfing Professionalism, Credibility and Accountability
Roger Hayes, IPRA Past President – Senior Counselor, APCO Worldwide

PLENARY SESSION
How Change in Communication Impact the Bottom Line of Organization
Noke Kiroyan – Managing Partner, Kiroyan Partners

Measuring the Values of Communication Program – a global perspective
Dr. Don W. Stacks, IPRA Board Member – Professor, Miami University, USA

Positioning PR Indonesia – a comparative study and a lesson from East and West
Elizabeth Goenawan Ananto, Ph.D, IPRA President-Elect – MM Communication Trisakti University

PANEL DISCUSSION
Quality in Public Relations – How to get Credibility in Public Relations
Moderator: Elprisdat M. Zen

Getting a Seat at Decision Making Table
Parni Hadi – Director, Radio Republik Indonesia
Ethical Dilemma in Getting Credibility
Hendrasmo – Executive Director, Citra Publik Indonesia

Orchestrating Corporate Branding: Creating Credibility and Accountability
Moderator: Arif Budisusilo - Deputy Chief Editor, Bisnis Indonesia

Merger and Acquisition: Public Relations Critical Role
Christiana Damanik – Senior Consultant, Trilliant Communications
Investor Relations: How it Works
Prof. Dr. Adler Haymans Manurung – Director Fund Management, PT Nikko Securities Indonesia

PROFESSIONAL DEVELOPMENT WORKSHOP
Hotel Nikko Jakarta | Diamond 2
28 May 2009 | 09.00 – 16.00

SESSION I
Moderator:
Elizabeth Goenawan Ananto, Ph.D, IPRA President-Elect – MM Communication Trisakti University
Aselina Trihastuti - Director, @PR Consultant

Public Relations and Collaboration: IPRA Gold Paper 17
Roger Hayes, FIPRA – Senior Associate, APCO Worldwide

Universal Standard of Performance in Public Relations Practice: IPRA Diploma
Dr. Don W. Stacks – Professor, Miami University, USA

SESSION 2
Moderator:
.

The Role of PR in Creating a Corporate Culture that turns Failure into Success
Indira Abidin – Managing Director, Fortune PR

Beauty and Sadness of Barbie: A Case of Corporate Crisis at Mattel
EE Chang, Ph.D. – Professor, Shih Hsin University, Taiwan

New Media: Friends or Foe?
Budi Putra – Chief Executive Officer, Asia Blogging Network

ACADEMIC FORUM – Research Reports
Hotel Nikko Jakarta | Jade Room
27 May 2009 | 13.30 – 16.30

Moderator
Ir. Djaka Winarso, MSi – President Director, PT Socio Komunikasi Indonesia

The Influence of Corporate and Celebrity Endorser Credibility on Consumer Attitudes
and Purchase Intention of Yamaha Mio
F. Yusriyanti R - MM Communication Universitas Trisakti

Restoring A Bank Image - A Case Study of Indonesia’s BNI
Rizky Wisnoentoro - STIKOM The London School of Public Relations

Mass Media and Cultural Change
Dr. Drs. Dominikus Tulasi, MM- Universitas Bina Nusantara

The Effect of Corporate Reputation, Newspaper Credibility and Publicity toward
Public Public Acceptance in Corporate Social Responsibility Activities
RR Soraya Hasjim - MM Communication Universitas Trisakti

Communicating CSR: A Fundamental Challenge
Dyah Pitaloka, SH, MA - Universitas Diponegoro

Indonesian Customs Image: The Media, Internal and Industry’s Perceptions of Its Role as a Trade Facilitator.
Case Study: Directorate Customs Facilities – Directorate General of Customs and Excise
Maulana Ichsan - STIKOM The London School of Public Relations

STUDENT FORUM and CAMPAIGN COMPETITION
Hotel Nikko Jakarta | Diamond 1
28 May 2009 | 09.00 – 16.30

The Changing Landscape of Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Coordinator, MM Communication Trisakti University

A Synergy between Human Resource, Marketing and Public Relations
Aselina Trihastuti - MM Communication Trisakti University

How you value your work in public relations?
Imron Zuhri – Senior Partner, [ki] communication

Campaign Competition Presentation
Communication Challenges for 2010 and Beyond - academic, practical and media perspectives
1. Universitas Indonesia (Erwin Fajrin, Ibnu Adiwena, Jessica Hutting)
2. Universitas Padjadjaran (Mayya Elfajri, Ryan Edwin Pratama, Vita Permatasari)
3. Universitas Atma Jaya Yogyakarta (Kleopas Danang, Ursula Octaviani, Fredeswinda Sukma Dwi Jayanti)

Interactive Discussion
Public Relations and Media Dynamics
Dr. M. Gunawan Alif, MA – Country Representative, New York Festivals
Public Relations Requirements for Success
Vera Simanjuntak, MSi – MM Communication Trisakti University
Public Relations for Early Entry
Djaka Winarso, MSi – President Director, PT Socio Komunikasi Indonesia
Corporate Social Responsibility
Ridwan Nyak Baik, MIPRA – CSR Specialist, PT Pertamina (Persero)
Planning Public Relations Career
Teddy Kharsadi, MBA, MIPRA – President Director, Pasarinfo.com

NETWORKING Time!!
Bring your name card and exchange with more than 150 students at PR Week 2009 Student Forum

PR NIGHT for NETWORKING
Hotel Nikko Jakarta | Jade Room
28 May 2009 | 17.00 – 19.00

Highlight of PR Week 2009
Erika Ananto – Head of Organizing Committee, Public Relations Week Indonesia

Campaign Competition
Announcement of Winners

Closing Remarks
Roger Hayes, FIPRA – IPRA Past President
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Program Director, Public Relations Week Indonesia

Light Music and Networking

FIELD TRIP
29 May 2009 | 08.00 – 18.00

PT Japfa Comfeed Tbk
Sozzis Factory at Tangerang