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Public Relations Week 2008
Turning Cost into Invesment
through
Strategic Corporate Citizenship and Responsible Corporation
Hotel Nikko Jakarta, 27-29 May 2008
Dear Executive,
The universal phenomena for climate change, anti corporate backlash, energy crunch, erosion of trust and human crisis have impacted our lives in so many ways. With these challenges, we focus on corporate citizenship and responsible corporation as our theme of this fourth Public Relations Week 2008 – TURNING COSTS INTO INVESTMENT.
The original concept of Public Relations Week is to combine the potentials of campuses, industries, related professional organizations, practitioners in the field, and media as to strengthen the quality of public relations function in their organizations - a strategic management function, rather than a technical function alone.
Effective organizations choose and achieve appropriate goals because they develop relationships with their publics. Ineffective organizations cannot achieve their goals, because their public do not support and typically oppose management efforts to achieve what public consider illegitimate goals.
A public relations department makes an organization more effective.
Through Seminar and Workshop we will present the experts’ opinion on the decreasing values of capitalism, creating business credibility and accountability, drivers and trends, solution in exercising corporate citizenship and responsible corporations. Green public relations – how it creates positive impact towards organization in terms of finance and non-financial contribution will be elaborated in a series of topics during workshop.
Hope this initiative will be beneficial to business community and public relations professional development in this country.
Join us in Public Relations Week 2008!
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Program Director - Public Relations Week Indonesia
Coordinator MM Communication - Trisakti University
IPRA President-Elect 2010 |
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PROFESSIONAL SEMINAR
Hotel Nikko Jakarta | Diamond 2-3
27 May 2008 | 09.30 – 16.00
Welcome Remarks
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Coordinator, MM Communication Trisakti University
Muslim Basya, SE, MM – Chairman, Public Relations Association of Indonesia (PERHUMAS)
Dr. A. Fuad Afdhal, MIPRA – National Chair, International Public Relations Association, Indonesia (IPRA Indonesia) | Chairman – Association of Indonesian Public Relations Companies (APPRI)
KEYNOTE SPEECH
Capitalism at the Crossroad
Dr. Ing. Fauzi Bowo
Governor DKI JAKARTA
Creating Credibility and Accountability
Noke Kiroyan – Chairman CSR CONSORTIUM
Dr. A. Fuad Afdhal, MIPRA –Chairman APPRI
LUNCHEON SPEECH
Edelman 5th Year Annual SEA Stakeholders Study
Chadd McLisky, MIPRA – Chairman INDOPACIFIC EDELMAN
PANEL DISCUSSION
Corporate Citizenship and Responsible Corporations: Drivers and Trends
Moderator Dr. Indrawadi Tamin
CSR from Imagination to Reality
Michael Nicholson – XL RESULTS FOUNDATION, Indonesia
New Media, New Awareness
Ong Hock Chuan – Partner MAVERICK INDONESIA |
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PROFESSIONAL DEVELOPMENT WORKSHOP
Hotel Nikko Jakarta | Diamond 2-3
28 May 2008 | 09.00 – 16.00
Trends and Solutions in Green Public Relations
Moderator: Dr. Hasmand Zusi, MSc – Acting Director, MM TRISAKTI UNIVERSITY
CSR and its Postive Impact
Rachna Sharma – Technical Advisor, INDOPACIFIC EDELMAN
Corporate Citizenship & Legal Responsibility
Prof. Adrianus Meliala, Ph.D – University of Indonesia
LUNCHEON SPEECH
Trends and Challenges of PR in Building Reputation
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Vice President, INTERNATIONAL PUBLIC RELATIONS ASSOCIATION
Trends and Solutions in Green Public Relations
Moderator: Arief Budisusilo – Deputy Chief of Editor, BISNIS INDONESIA
Digital Communication in Our PR World
Misty Maitimoe – Manager, EDELMAN DIGITAL Indonesia
Establishing Budget and Financial Reports on CSR
Ir. Ridwan Nyak Baik, MM, MIPRA – CSR Specialist, PT PERTAMINA (Persero)
Dr. Yvonne Augustine, CAM – MM Communication, TRISAKTI UNIVERSITY |
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ACADEMIC FORUM – Research Reports
Hotel Nikko Jakarta | Diamond 2
29 May 2008 | 09.00 – 15.00
Moderator
Dr. Andreas W.G. Putra – MM Communication TRISAKTI UNIVERSITY
Public Relations Education at the Crossroad
Jamilah Hj. Ahmad, FIPR, Ph.D – Universiti Sains Malaysia
I Gusti Ngurah Putra, MA - Gadjah Mada University
Waiting for Acknowledgement for PR Profession
Prida Ariani A., S.Sos, M.Si – Petra Christian University
The Role of PR in University Branding
Reza Rahman – Universitas Islam Indonesia
Moderator
Victor Siburian – The London School of Public Relations, Jakarta
The Role of PR in the Perception of Jakarta Travel Agent
Martiningsih Agung Chandra - The London School of Public Relations, Jakarta
Gold Paper PR Indonesia 2007
Elizabeth Goenawan Ananto, Ph.D, FIPRA - MM Communication Trisakti University |
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STUDENT FORUM and CAMPAIGN COMPETITION
Hotel Nikko Jakarta | Diamond 3
28 May 2008 | 09.00 – 16.00
How to Stay in Demand: Preparing for Job Opportunities
Is Nugroho, MHRM –
GM Human Resource PT CHANDRA ASRI
Creating Personal Brand through the Power of Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA –
Coordinator MM Communication TRISAKTI UNIVERSITY
Personal Development, A Key to Your Success
Tim Wade –
XL RESULTS FOUNDATION, Singapore
Conserve Not Consume Campaign
Universitas Pelita Harapan
Campaign Competition
Indonesia - A Tourist Destination
Universitas Gajah Mada
Universitas Padjajaran
Universitas Atma Jaya Yogyakarta |
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PR NIGHT for NETWORKING
Hotel Nikko Jakarta | Jade Room
29 May 2008 | 18.00 – 20.00
Highlight of PR Week 2008
Erika Ananto, IPRASM – Head of Organizing Committee, Public Relations Week Indonesia
Campaign Competition
Announcement of Winners
IPRA Indonesia Awards 2008
Light Music and Networking |
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| Committee |
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Rector – Trisakti University
Prof. Dr.Thoby Mutis |
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| Councelor |
Vice Rector II – Trisakti University
Prof. Dr. Yuswar Zainul Basri, Ak, MBA, Ph.D. |
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Dean – Faculty of Economics Trisakti University
Prof. Dr Hj. Farida Jasfar, ME, Ph.D |
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Acting Director – Master of Management Trisakti University
Dr. Hasmand Zusi, MSc |
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| Project Director |
Coordinator – MM Communication Trisakti University
Elizabeth Goenawan Ananto, Ph.D, IPRA President-Elect 2010 |
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| Steering Committee |
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| Chairwoman |
Elizabeth Goenawan Ananto, Ph.D, FIPRA |
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| Member |
Dr. Ahmad Fuad Afdhal, MIPRA |
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Muslim Basya, SE, MM |
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Dr. M. Gunawan Alif, MA |
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Ir. Ridwan Nyak Baik, MM, MIPRA |
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Ir. Djaka Winarso, MSi |
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| Endorser |
International Public Relations Association, Indonesia – IPRA Indonesia |
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Perhimpunan Hubungan Masyarakat Indonesia – Perhumas |
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Asosiasi Perusahaan Public Relations Indonesia – APPRI |
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| Organizing Commitee |
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| Head |
Erika Ananto |
| Secretariat |
Ratich Mutiya |
| Treasurer |
Yesi Nosuziarti |
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Syamsuri |
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| Program |
Okty Saptarini |
| Media Relations |
Rianingtyas Purbahapsari |
| Registration |
Hedwig Krisanta |
| Logistic |
Fajar Ariesaputra |
| Documentation |
Aryo Seto - Clockwise Pictures |
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Ibnu Setiadi |
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| Floor Assistant |
Listya Kurnia Rizky - STIKOM LSPR |
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Arninta Puspitasari - Universitas Trisakti |
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Erra Riana - Universitas Al-Azhar Indonesia |
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Siti Devitra Ramanda - Universitas Prof. Dr. Moestopo |
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Nikita Sangmarka - Universitas Trisakti |
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Caesario Bramanto - Universitas Pelita Harapan |
| Registration Assistant |
Windu Restu |
| Media Relations Assistant |
Rangga Putra - Universitas Trisakti |
| Logistic Assistant |
Erik Tantono - EGA briefings |
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Theodorus Lomala - Universitas Trisakti |
| Documentation Assistant |
Ibnu Setiadi - STEKPI |
| F & B Assistant |
Elissa Yunita - Universitas Al-Azhar Indonesia |
| Minutes |
Haililah Tri Gandhiwati - MM Communication Trisakty University |
| Runner |
Adli Avicenna - STIKOM Interstudi |
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