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Public Relations Week 2007
The Changing Landscape of Corporate Communications
Crowne Plaza Hotel Jakarta, 29 May - 5 June 2007
Public Relations Week 2007 will inspire you with the new thinking, new approach and new strategies of empowering communication function is a more strategic and efficient way. This series of educational activities will enhance your hidden potential strengths as to move to the top.
The Changing Landscape of Corporate Communications, the central theme of PR Week 2007, offers you to explore a comprehensive implication starting from the Keynote Speaker, the Minister of Communication and Information Technology, Dr. Sofyan Djalil, who will focus on Positioning Communication Function in Today’s Management.
Media leaders and regulators will share the Dynamics of Media in Character Building, the Dilemma of Ethics and Professionalism.
The challenges, the synergy between Human Resource, Marketing and Communication – to what extent is applied in the real practice, in relation to working harmoniously with the critical NGOs and public scrutiny.
On the second day – a workshop, the speakers will invite the audience to explore challenges and opportunities by learning from airline crisis, banking, hospitality industry and human capital investment through e-learning process.
The topics of Branding, Integrated Marketing Communications, CSR and ended with the measurement of communication effectiveness.
Lastly in the third day, the audience is invited to listen to voices of young generation in Student Forum; speakers are representatives from leading universities in Java.
Our target audience are young practitioners with various disciplines: communication, public relations, management, marketing, other social sciences and related disciplines. In short, the coming generation as to fill the gap of highly demanded professionals in the filed. Speakers are invited from the regulators, company executives, academic and professionals in communication, public relations, media human resource, marketing and advertising.
Come and join us on PR Week 2007! Develop your creative thinking and social sensitivity and find some inspiring speakers who wish to share and not to compete with you!
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Project Director - Public Relations Week Indonesia
Coordinator MM Communication - Trisakti University |
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PROFESSIONAL SEMINAR
Crowne Plaza Hotel Jakarta |
29 May 2007 |
Positioning Communications in the era of Public Transparency
Keynote: Minister of Communication & Information Technology
Communication Industry - Changing Paradigm
Moderator: Dr. A. Fuad Afdhal, Chairman, Indonesian PR Companies – APPRI
Media Dynamics in Establishing Character Building
Djadjat Sudradjat, Deputy News Director MEDIA INDONESIA
The Challenges and Trends in Communication Industry
Ishadi SK, President Director TRANS TV
The Dilemma of Ethics and Professionalism in Public Communication
Ade Armando, Universitas Indonesia
The Challenges of Corporate Communications Today
Moderator: Miranty Abidin, President Director, Fortune PR
Synergizing Human Resource, Marketing & Comm. in Business Strategy
Hermien R. Sarengat, President Director of GENERAL ELECTRIC
Challenges of Multinational Companies in a Changing Environment
Maman Budiman, VP Public Affairs of EXXONMOBIL OIL INDONESIA
Empowering the role of PR Organization – national and internationally
Rusli Simanjuntak, Chairman PERHUMAS
Teddy Kharsadi, IPRA National Chair, Indonesia
New Strategy, Tools and Techniques
Moderator: Dr. Gunawan Alif, Editor in-Chief CAKRAM
Re-inventing Synergy with NGOs
Husna Zahir, Chairman Yayasan Lembaga Konsumen Indonesia, YLKI
Re-inventing Media, Publicity and Advertising Placement
Rudy Haryanto, Chairman Dewan Perguruan Periklanan, DPP
Re-inventing Media Relations in Anticipating Public Scrutiny
Tarman Azzam, Chairman Association of Indonesian Journalists, PWI
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PROFESSIONAL DEVELOPMENT WORKSHOP
Crowne Plaza Hotel Jakarta |
30 May 2007 |
Managing Corporate Communications – Challenges & Opportunities
Chairman: Arif Budisusilo, Deputy Chief Editor BISNIS INDONESIA
Learning from Airlines Crisis
Pudjobroto, Vice President Corp. Comm. GARUDA INDONESIA
Learning from Banking Industry
Ditta Amahorseya, Corporate Head Indonesia CITIGROUP
Learning from Hospitality Industry
Sapta Nirwandar – Secretary General Department of Tourism and Culture
E-learning in Establishing Human Capital Investment
Hasmand Zusi, Acting Director of MM Trisakti University
Public Perception on Communication – Gold Paper PR Indonesia
Elizabeth G. Ananto, FIPRA, MM Communication, Trisakti University
Marketing Communications for 2007 and beyond
Chairman: Hifni Alifahmi, President Director Sensor Marketing Communication
Corporate & Product Branding, which comes first?
Imron Zuhri, President Director [ki] Communication
Integrated Marketing Communications – Concept & Application
Silih Agung Wasesa, Managing Director Asia PR
Corporate Social Responsibility - Its Dynamic in Practice
Rudy Fajar, President Director PT Riau Andalan Pulp and Paper
Evaluating Communication Effectiveness to Organization
Chadd McLisky, CEO Indo Pacific Reputation Management Consultant
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STUDENT FORUM
Crowne Plaza Hotel Jakarta |
31 May 2007 |
Challenges and Trends in Communications Careers
Moderator: Elizabeth G. Ananto, FIPRA, MM Communication Trisakti
Careers in Communication – Challenges and Trends
Fauzie Syuaib, FISIP, University of Indonesia
Working Requirements in Getting a Proper Employment
Is Nugroho, GM Human Resource CHANDRA ASRI
Internship – to what extent it is effective?
Yulian Warman, Senior Manager Corp. Comm. ASTRA INTERNATIONAL
The Trend of Communications Development – Theory and Practice
Moderator: Erika Ananto, MM Communication Trisakti
Mengembangkan Perspektif Etis dalam Tataran Praktis Ilmu Komunikasi
Anwar Riksono, FISIP Universitas Atmajaya Yogyakarta
CSR - Masihkah Menjadi Alat Komunikasi?
Mira Putri Wardhani, FISIP Universitas Kristen Petra
Kerjasama PR dan Pers dalam Melakukan Komunikasi Public
Windy Hayu, FISIP Universitas Jayabaya
Breakthrough in Communication: An Auto Critic
Yanto Mulyana, FIKOM Universitas Padjajaran
Membentang Kesadaran Pentingnya ber-"Nama Baik"
Yulita Dewi, STIKOM The London School of Public Relations |
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DEBATE COMPETITION
Crowne Plaza Hotel Jakarta |
31 May 2007 |
Challenging the Gap between Academic & Practical Application of Public Relations
Groups of selected students from some 15 campuses will express their knowledge, opinion and concern to compete for a total of ten-million rupiah prize – they are the potential communicators of 2007. |
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PR CAMP
Casa Krakatoa, Anyer, Banten |
26 - 27 May 2007 |
Personal Branding through Team Building
Combining indoor and outdoor activities in enhancing the establishment of your personal branding through self-expression. Camp invites the participants to explore the hidden personal and group combining capabilities in organizing mind, body and soul through games and team building. Get networking opportunities while having a relax, fun and exciting moment.
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| Day 1 |
Registration - depart to Anyer
Ice Breaking & Course Conditioning
Lunch Break
Indoor Program
Establishing Personal Branding through Effective Communication |
Outdoor Program
Personal Branding through Team Building |
Afternoon Break
Discussion
Bond Fire
End of Day 1 - Medical Check Up |
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| Day 2 |
Morning Activity
Outdoor Program
Initiative Games & Final Project |
Lunch Break
Indoor Program - Discussion
Establishing Personal Branding through Effective Communication |
Closing
Expected to Arrive at Mega Kuningan, Jakarta |
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PR NIGHT
Crowne Plaza Hotel Jakarta |
5 June 2007 | |
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| Committee |
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Rector – Trisakti University
Prof. Dr.Thoby Mutis |
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| Councelor |
Vice Rector II – Trisakti University
Prof. Dr. Yuswar Zainul Basri, Ak, MBA, Ph.D. |
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Dean – Faculty of Economics Trisakti University
Prof. Dr Hj. Farida Jasfar, ME, Ph.D |
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Acting Director – Master of Management Trisakti University
Dr. Hasmand Zusi, MSc |
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| Project Director |
Coordinator – MM Communication Trisakti University
Elizabeth Goenawan Ananto, Ph.D, IPRA President-Elect 2010 |
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| Steering Committee |
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| Chairwoman |
Elizabeth Goenawan Ananto, Ph.D, FIPRA |
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| Member |
Dr. Ahmad Fuad Afdhal, MIPRA |
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Muslim Basya, SE, MM |
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Dr. M. Gunawan Alif, MA |
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Ir. Ridwan Nyak Baik, MM, MIPRA |
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Ir. Djaka Winarso, MSi |
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| Endorser |
International Public Relations Association, Indonesia – IPRA Indonesia |
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Perhimpunan Hubungan Masyarakat Indonesia – Perhumas |
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Asosiasi Perusahaan Public Relations Indonesia – APPRI |
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| Organizing Commitee |
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| Head |
Erika Ananto |
| Secretariat |
Ratich Mutiya |
| Treasurer |
Yesi Nosuziarti |
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| Program |
Haililah Trgandhiwati |
| Registration |
Hedwig Krisanta |
| Logistic |
Fajar Ariesaputra |
| Documentation |
Aryo Seto - Clockwise Pictures |
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| Floor Assistant |
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| Registration Assistant |
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| Media Relations Assistant |
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| Logistic Assistant |
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| Documentation Assistant |
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| F & B Assistant |
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| Minutes |
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| Runner |
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| Support Team |
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